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      社交媒體私隱聲明 Social Media Privacy Policy

      e78體育用品專門店 E78 Shop
      最後更新 Last updated: 2026-10-04

      繁體中文版

      1. 本聲明適用範圍

      本聲明說明 e78體育用品專門店（「E78 Shop」、「我們」）如何透過我們自行營運的內部應用程式「E78 SNS Insights」及客戶服務系統「e78 Connect」，收集、使用、儲存及刪除來自 Meta 平台（Facebook、Instagram 及 Messenger）的資料。本聲明是我們網站一般私隱政策（https://e78shop.com/policies/privacy-policy）的補充；如有不一致，就 Meta 平台資料而言以本聲明為準。

      「E78 SNS Insights」只會連接 E78 Shop 自己擁有及管理的帳戶：

      • Facebook 專頁「E78體育用品專門店」（專頁 ID 153966957964959）
      • Instagram 商業帳戶 @e78shop

      此應用程式只供 E78 Shop 獲授權的員工內部使用，並不向公眾或其他商戶提供。

      2. 我們收集的資料

      當你與我們的 Facebook 專頁或 Instagram 帳戶互動時，我們可能透過 Meta 的官方 API 取得以下資料：

      • 私訊：你透過 Messenger 或 Instagram Direct 傳送給我們的訊息內容、附件（例如相片、影片、語音）、時間及對話紀錄。
      • 留言及提及：你在我們專頁／帳戶的貼文上的留言、回覆，或在公開內容中提及（@mention）我們。
      • 公開個人資料：Meta 提供的名稱、用戶名稱、頭像，以及 Meta 為我們專頁產生的範圍限定用戶 ID（PSID／IGSID）。
      • 統計數據（Insights）：貼文及帳戶的觸及、曝光、互動、追蹤人數等統計數據。這些數據由 Meta 以彙總形式提供，不能識別個別人士。
      • 你主動提供的資料：你在對話中自願提供的資料，例如訂單編號、姓名、電話、送貨地址或商品查詢。

      我們不會透過此應用程式取得你的 Facebook／Instagram 密碼、好友名單、私人個人檔案資料，亦不會讀取你與其他人之間的對話。

      3. 我們如何使用資料

      我們只會將上述資料用於以下目的：

      1. 客戶服務：在 e78 Connect 收件匣接收及回覆你的私訊和留言，處理查詢、訂單、售後及退換。
      2. AI 自動回覆：e78 Connect 使用人工智能（AI）助手，根據你的私訊或留言內容，在 Messenger、Instagram 私訊，以及我們 Facebook 專頁和 Instagram 帳戶貼文的留言中自動回覆常見查詢（例如貨品、尺碼、價錢、營業時間及訂單狀態），以便即時回應。AI 回覆由系統自動發出，未必經員工逐一審閱；回覆留言時，AI 的回覆會以我們專頁／帳戶的名義公開顯示。我們的員工會監察所有對話和留言，並可隨時接手；你亦可隨時要求由真人跟進（例如輸入「真人客服」或 “human”）。AI 回覆僅供參考，如有錯誤，以員工確認為準。
      3. 發佈內容：經員工審批後，於我們自己的 Facebook 專頁及 Instagram 帳戶發佈貼文。
      4. 內部分析：以彙總統計數據了解貼文成效，改善我們的內容及服務。
      5. 安全及合規：防止濫用、垃圾訊息或欺詐，並遵守法律要求。

      我們不會出售你的資料，不會將 Meta 平台資料用於建立廣告受眾或用作與上述目的無關的用途，亦不會將其轉售或提供予資料經紀。

      4. 資料分享及處理者

      我們只會在必要時，與以下類別的服務供應商分享資料，而他們只可按我們的指示處理資料：

      • 第三方雲端主機供應商：用作託管我們自行架設的 e78 Connect（Chatwoot，託管於 DigitalOcean）及 E78 SNS Insights 系統。
      • 第三方 AI 服務供應商：用作產生自動回覆，只會傳送處理該對話所需的訊息內容；我們要求供應商只按我們的指示處理資料。
      • Shopify：如對話涉及訂單，我們會在 Shopify 後台查閱或更新你的訂單資料。
      • 法律要求：在法律要求或為保障權益時，向執法或監管機構披露。

      5. 跨境傳送

      我們的服務供應商可能在香港以外地方處理資料。我們會採取合理措施，確保有關資料受到與本聲明相若的保護。

      6. 保留期限

      • 私訊及留言紀錄：最多保留 24 個月，以便處理售後、保養及查詢紀錄，其後刪除。
      • 彙總統計數據：可保留作長期業務分析（不含個人資料）。
      • 存取權杖（access tokens）：只在系統運作期間保存，並以加密方式儲存；撤銷授權後即刪除。 如你要求刪除，我們會按第 8 條處理。

      7. 資料保安

      我們採取合理的技術及管理措施保障資料，包括：HTTPS 加密傳輸、存取權杖加密儲存、只限獲授權員工以個人帳戶登入、按職責限制權限、保留存取紀錄及定期更新系統。

      8. 你的權利及刪除資料

      根據香港《個人資料（私隱）條例》（第 486 章），你有權查閱及更正我們所持有關於你的個人資料。你亦可要求我們刪除透過 Facebook、Instagram 或 Messenger 收集的資料。詳情請參閱我們的「資料刪除指引」： https://e78shop.com/pages/data-deletion 你亦可隨時在 Facebook 或 Instagram 的設定中封鎖我們的帳戶或刪除你的留言。

      9. 兒童

      我們的社交媒體客戶服務並非針對 13 歲以下兒童。如我們得悉曾收集兒童的個人資料，會盡快刪除。

      10. Meta 平台

      你在 Facebook、Instagram 及 Messenger 上的活動同時受 Meta 的私隱政策（https://www.facebook.com/privacy/policy）規管。E78 Shop 並非 Meta 的一部分，亦不由 Meta 營運。

      11. 聲明的更新

      我們可能不時更新本聲明，並會在本頁更新「最後更新」日期。

      12. 聯絡我們

      如對本聲明或你的個人資料有任何查詢，請聯絡：

      • 電郵：e78shop@e78.com.hk
      • 電話：(852) 2329 4568
      • 地址：香港九龍新蒲崗雙喜街17號富德工業大廈9樓E室

      English Version

      1. Scope

      This Notice explains how E78 Shop (e78體育用品專門店, "E78 Shop", "we", "us") collects, uses, stores and deletes data from Meta platforms (Facebook, Instagram and Messenger) through our in-house application "E78 SNS Insights" and our customer-service inbox "e78 Connect". It supplements our general website Privacy Policy (https://e78shop.com/policies/privacy-policy). Where the two differ, this Notice prevails for Meta platform data.

      "E78 SNS Insights" connects only to accounts that E78 Shop owns and manages:

      • Facebook Page "E78體育用品專門店" (Page ID 153966957964959)
      • Instagram professional account @e78shop

      The application is used internally by authorised E78 Shop staff only. It is not offered to the public or to other businesses.

      2. Information we collect

      When you interact with our Facebook Page or Instagram account, we may receive the following through Meta's official APIs:

      • Direct messages: the content of messages you send us via Messenger or Instagram Direct, attachments (e.g. photos, videos, voice notes), timestamps and conversation history.
      • Comments and mentions: comments and replies you post on our Page/account content, and public content in which you @mention us.
      • Public profile information: name, username, profile picture and the page-scoped/Instagram-scoped user ID (PSID/IGSID) that Meta provides to our Page.
      • Insights: reach, impressions, engagement and follower counts for our posts and accounts. Meta provides these in aggregated form; they do not identify individuals.
      • Information you choose to give us: e.g. order number, name, phone number, delivery address or product questions shared in a conversation.

      We do not obtain your Facebook/Instagram password, friends list or private profile data, and we cannot read your conversations with anyone other than us.

      3. How we use information

      We use this information only to:

      1. Provide customer service: receive and reply to your messages and comments in our e78 Connect inbox, and handle enquiries, orders, after-sales service and returns.
      2. Automated AI replies: e78 Connect uses an AI assistant that automatically replies to common enquiries (e.g. products, sizes, prices, opening hours and order status) based on the content of your message or comment, in Messenger, Instagram Direct and comments on our Facebook Page and Instagram posts, so you get an immediate response. AI replies are sent automatically and may not be individually reviewed by staff; replies to comments are shown publicly under our Page/account name. Our staff monitor all conversations and comments and can take over at any time, and you can ask for a human at any time (e.g. by typing "human" or 「真人客服」). AI replies are for reference only; where there is an error, confirmation from our staff prevails.
      3. Publish content: publish posts to our own Facebook Page and Instagram account after staff approval.
      4. Internal analytics: use aggregated insights to understand post performance and improve our content and service.
      5. Safety and compliance: prevent abuse, spam and fraud, and comply with legal obligations.

      We do not sell your information, use Meta platform data to build advertising audiences or for purposes unrelated to the above, or transfer it to data brokers.

      4. Sharing and service providers

      We share information only where necessary, with service providers who process it on our instructions:

      • Third-party cloud hosting providers that host our self-hosted e78 Connect (Chatwoot, hosted on DigitalOcean) and E78 SNS Insights systems.
      • Third-party AI service providers used to generate automated replies; only the message content needed for that conversation is sent, and providers may process it only on our instructions.
      • Shopify, where a conversation concerns an order, to look up or update your order.
      • Authorities, where required by law or to protect our rights.

      5. International transfers

      Our service providers may process data outside Hong Kong. We take reasonable steps to ensure the data receives protection comparable to this Notice.

      6. Retention

      • Message and comment records: kept for up to 24 months for after-sales, warranty and enquiry history, then deleted.
      • Aggregated insights: may be kept for long-term business analysis (contain no personal data).
      • Access tokens: kept only while the integration is active, stored encrypted, and deleted when access is revoked. Deletion requests are handled as described in Section 8.

      7. Security

      We use reasonable technical and organisational measures, including HTTPS encryption in transit, encrypted storage of access tokens, individual staff logins, role-based access limited to authorised staff, access logging, and regular system updates.

      8. Your rights and data deletion

      Under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) you may request access to and correction of personal data we hold about you. You may also ask us to delete data we collected through Facebook, Instagram or Messenger. See our Data Deletion Instructions: https://e78shop.com/pages/data-deletion You can also block our accounts or delete your comments at any time in your Facebook or Instagram settings.

      9. Children

      Our social-media customer service is not directed at children under 13. If we learn that we have collected a child's personal data, we will delete it promptly.

      10. Meta platforms

      Your activity on Facebook, Instagram and Messenger is also governed by Meta's Privacy Policy (https://www.facebook.com/privacy/policy). E78 Shop is not part of, and is not operated by, Meta.

      11. Changes

      We may update this Notice from time to time and will update the "Last updated" date on this page.

      12. Contact us

      • Email: e78shop@e78.com.hk
      • Phone: (852) 2329 4568
      • Address: E78 Shop, Flat E, 9/F Success Ind. Bldg., 17 Sheung Hei St., San Po Kong, Kowloon, Hong Kong SAR